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ShipHawk

Enterprise selling for a new product

My own enterprise deals in an assigned vertical while ShipHawk launched its warehouse management product.

The task

ShipHawk was bringing a warehouse management SaaS product to market and needed enterprise opportunities in an assigned vertical.

The decisions

  • Sell into the assigned vertical as an individual enterprise contributor.
  • Use the NetSuite ecosystem as a route to qualified opportunities.

Putting it into practice

  • Ran enterprise deals personally as Enterprise Account Director.
  • Helped launch the warehouse management SaaS product.
  • Opened opportunities through the NetSuite ecosystem.

What changed

Personal quota attainment and assigned-vertical revenue

  • 210% of personal quota.
  • More than 400% revenue growth in the assigned vertical.

What I take from this work

Selling through NetSuite gave me a way into buyers who already used it and partners they already worked with.