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Brandon Metcalfe

Brandon Metcalfe

Illustrated pencil-sketch portrait of Brandon Metcalfe with clear glasses, styled hair and a salt-and-pepper beard.
Illustrated portrait

VP of Sales at 7th LevelHuntington Beach, CA

I build B2B sales beyond founder-led selling.

Explore the work Executive brief

VP of Sales, 7th LevelHuntington Beach, CALocal time — PT

At 7th Level, I lead B2B sales and account growth across roughly 60 client accounts. I connect sales and coaching through clear ownership of client relationships, renewals and expansion.

Selected work

A closer look at the work.

7th Level Inc. · May 2026 – Present

$14K → $50K

Average B2B contract value

Rebuilding the commercial model

Average B2B contract value after three changes made together: longer team engagements, tighter qualification and formal pricing. Across roughly 60 client accounts, coaches now own the relationship, renewals and expansion.

Company commercial result

Read the 7th Level case
  • Longer team engagements
  • Tighter qualification and formal pricing
  • Coach-owned relationships, renewals and expansion

AuctionIQ · 2023 – 2024

From founder knowledgeto a team’s process

Moving past founder-led selling

AuctionIQ needed a sales process the team could run without the founder in every deal. I put discovery, stages and deal reviews into Salesforce and developed the partner program.

  • Closed enterprise business with 8x8 and Guidewire.

Sales process and enterprise business

Read the AuctionIQ case
  • Discovery
  • Salesforce stages
  • Deal reviews
  • Enterprise selling and partner program

ShipHawk · 2022 – 2023

of personal quota
210%
revenue growth in the assigned vertical
>400%

Enterprise selling for a new product

I ran enterprise deals, helped launch warehouse management SaaS, and opened opportunities through the NetSuite ecosystem.

Personal quota attainment and assigned-vertical revenue

Read the ShipHawk case
  • Warehouse management SaaS launch
  • NetSuite ecosystem
  • Assigned vertical

How I lead

Coaching
I connect call reviews and focused practice to the deals reps are working. Coaching should give someone a specific behavior to use in the next conversation.
Accountability
Every account and every number has one named owner, so a missed number leads to a direct conversation with that person.
Forecasting
Stages have clear definitions, reviews happen every week, and the forecast is tied to what buyers have actually done.
Weekly execution
I turn each plan into weekly activity for the team and review progress against it every week.
Using AI
I use AI to prepare for calls, review them and coach. Decisions on deals and the relationship with the buyer stay with the seller.

Experience since 2001

May 2026– Present

7th Level Inc.

VP of Team Sales

Full-time

Joined through the acquihire of Workplace AI. Lead B2B commercial strategy and account growth, coordinating sales, client experience and coaching across roughly 60 client accounts.

Raised average B2B contract value from $14K to $50K by moving to longer team engagements, tightening qualification and formalizing pricing.

Full detail on the résumé →

Year-only dates keep the résumé's original precision.

All roles
  1. May 2026 – Present7th Level Inc.VP of Team SalesFull-time
  2. Mar 2025 – May 2026Workplace AI / SOAR AIGeneral Manager, Head of Revenue · previously Sales DirectorFull-time
  3. 2023 – 2024AuctionIQHead of Sales, GTMFractional / advisory
  4. 2023 – 2025Sales & Revenue ConsultingFractional Head of Sales / Revenue AdvisorFractional / advisory
  5. 2022 – 2023ShipHawkEnterprise Account DirectorFractional / advisory
  6. 2021 – 2022Thomson ReutersEnterprise Account ExecutiveFull-time
  7. 2020 – 2022AvalaraSenior Account ExecutiveFull-time
  8. 2018 – 2020SambaSafetySenior Account ExecutiveFull-time
  9. 2008 – 2018Resolute Tax ServicesFounder & CEOFounder
  10. 2006 – 2008JK Harris & AssociatesEnterprise Sales DirectorFull-time
  11. 2003 – 2006CiscoAccount ExecutiveFull-time
  12. 2001 – 2003IntelChannel Account ManagerFull-time

Education and training

Weber State University · Advanced MEDDPICC — MEDDIC Academy · AI & Automation Strategies for GTM Leaders — Pavilion · Sandler Sales Training

Full career history →
View résumé Download résumé PDF (PDF, 90 KB)

What are you building next?

me@brandonmetcalfe.com
Based
Huntington Beach, CA
Open to
CRO-level and VP Sales roles
Response
Usually within one business day
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